Customer results

NetSimplicity’s John Stockton defines the power of the outcome: “Pervasive’s integration engine helps ensure that marketers are held accountable for the revenue they drive, and that sales reps are using critical prospect activity data to quickly and effectively close deals. The integration delivers a holistic picture of our customer interaction end-to-end, better enabling us to measure and optimize our performance.”

Agility and leveragability

With no need for custom code, Eloqua can implement integration at customer sites rapidly and reliably. The solution lends itself to reuse so Eloqua can integrate future customers rapidly and reliably.

Speed to revenue

Pervasive Data Integrator™  allowed Eloqua to map NetSimplicity’s business rules to the integration framework in less than a day, a process that previously required weeks of effort, accelerating the speed to revenue.

Flexibility and control

Eloqua now has greater flexibility to manage and update the integration processes for NetSimplicity or other customers, whether they use hosted CRM software and/or deploy a unique lightweight “integration agent” as a Web service at the edge of the customer’s firewall.

Printable Format

Eloqua with Pervasive brings gateway integration to customer NetSimplicity to leverage SalesLogix, Eloqua Conversion Suite 

Eloqua Corporation is the leading supplier of automated demand generation software for business-to-business marketers. Its innovative Conversion Suite platform is a well-regarded software-as-a-service (SaaS) solution that helps marketers execute, automate and measure advanced, multichannel business-to business marketing programs. When customer NetSimplicity wanted a quick-turn “gateway” integration solution to extend its SalesLogix CRM capabilities and leverage Conversion Suite, Eloqua teamed with Pervasive to bring about the high-value, high-ROI remedy. Eloqua also wanted to take an approach that could speed CRM integration at other customer sites, essentially providing turnkey integration for customers.

Integration between Eloqua Conversion Suite and SalesLogix CRM

A growing office administration software company, NetSimplicity relies heavily on CRM to close deals and drive revenue. “For NetSimplicity, integration between Eloqua Conversion Suite and SalesLogix CRM is absolutely critical to keeping our marketing and sales teams on the same page,” said John Stockton, director of marketing at NetSimplicity. To achieve this requirement and meet project timelines, real-time integration between Eloqua’s Conversion Suite and NetSimplicity’s SalesLogix CRM system had to be implemented rapidly – within hours – and also serve as a gateway to improve NetSimplicity’s leverage of its CRM assets.

To achieve these results, speed to completion and ongoing data flow flexibility were essential. Eloqua called on Pervasive to provide an “integration agent” to pull data from, and insert updates into, NetSimplicity’s SalesLogix system. Moreover, Eloqua wanted Pervasive to deliver a solution that would be useful to other customers who might want to integrate Eloqua services with their packaged or hosted CRM. This solution would allow their customers to drive additional value from their CRM applications while enjoying the speed and affordability of Eloqua’s SaaS model.

Data Gateway (Traditional On-premises CRM Systems)

Pervasive's 'integration agent' allows Eloqua to seamlessly access and update sales/marketing campaign data through firewall

Eloqua has built its ASP integration architecture around Pervasive’s Integration Engine leveraging its high-performance connection to multiple CRMs. Since the Integration Engine is driven by XML instruction files that define data maps and process flows, Eloqua has created general purpose process flows that can be dynamically adapted for each new customer’s CRM and business rules. The result is virtually instant integration (“Integration On Demand”) no matter how heavily the user has customized their Salesforce implementation. Pervasive’s integration agent approach allows Eloqua to deliver the same capabilities to SalesLogix users.

Pervasive delivered a SalesLogix “integration agent” to work in concert with Eloqua’s data infrastructure. The gateway was installed at NetSimplicity’s site without customization, enabling Eloqua to seamlessly access and update campaign data through the firewall. The solution can be extended to integrate with a range of Eloqua customers, regardless of whether they have traditional, hosted or custom CRM. By incorporating reusable process flows, the Pervasive-powered integration approach can support Eloqua’s full marketing automation offering at multiple customer sites to leverage CRM data, including legacy, hosted and packaged application data.

Pervasive installed the gateway in a matter of hours. For NetSimplicity, the Pervasive integration agent pulls data from, and inserts updates into, the SalesLogix system. Eloqua instructs the agent to simply carry data forward from the back-end system and publish it as an XML data service at the edge of the enterprise. For future changes, Eloqua can auto-generate dynamic mapping for custom data exchange flows. This gateway enables Eloqua to seamlessly touch the customer data just as if the customer used a hosted CRM solution. The solution can be extended to integrate with a range of Eloqua customers, regardless of whether they have traditional or custom CRM systems.

NetSimplicity gains robust, real-time integration to maximize marketing and sales; Eloqua gains a competitive advantage with rapid, repeatable integration into CRM systems

Eloqua now has a key competitive advantage in implementing rapid, repeatable solutions for integration to customers’ CRM systems, whether hosted or on-premises. This integration enables clients to gain the full benefit of Eloqua’s offerings by creating ever-evolving “closed-loop” marketing processes that improve marketing effectiveness, visibility and accountability. In NetSimplicity’s case, its marketing and sales personnel are on the same page, and closing sales at a faster pace, thanks to robust, fully employed, real-time CRM integration with Conversion Suite.

Reliable real-time CRM integration

The collaboration between Pervasive and Eloqua to create a breakthrough integration approach is the hallmark of a highly committed, highly productive partnership structured to deliver the best results for customers. Pervasive allows Eloqua to focus on its key value proposition rather than on lengthy cycles of developing non-reusable custom code.

And Eloqua customers benefit as well by receiving complete, reliable CRM integration quickly – and continuously.

It’s a process built to deliver for real business needs, in real time.